Every workflow below converts a publicly available behavioral signal into a warm, personalized outreach sequence, automated end to end. The signal is the targeting. The timing is the advantage.
Every workflow follows the same three-step structure. The difference is the signal that triggers it.
Each workflow below is production-ready and deployed across active NorthStar campaigns.
When a contact who used your product at a previous company joins a new organization, the warmup period is zero. They already know your system works. They remember the results. The only unknown is whether their new company has the same problem.
The workflow monitors your CRM and target contact list for job change events via LinkedIn data. When a match triggers, Clay enriches the new company profile, verifies the contact's new email, and generates a short, direct email referencing their prior experience. It sends within 24 hours of the job change being detected.
A company posting for SDR, RevOps, or Growth roles is signaling two things: they are investing in pipeline, and someone has been given a mandate and a budget to make it happen. That is a buying window. Most agencies miss it because they are not monitoring job boards in real time.
Apify scrapes job boards daily for target role postings. n8n matches companies against the ICP criteria. Clay enriches the decision-maker (typically VP Sales, CRO, or Head of Growth). The outreach reaches the right person within 24 hours of the posting going live, framing the message around the hiring signal directly.
When a target prospect engages with relevant content on LinkedIn (a like or comment on a post about outbound, pipeline generation, or your specific category), a 24-hour window of elevated intent opens. They are actively reading about your space. That is the moment to reach them.
Phantombuster monitors engagement on target posts. Clay enriches the engager's professional context. The outreach references the specific content they engaged with, making it feel timely and observed rather than templated. Sequences are short (2 to 3 steps) because the prospect is already in-market.
Anonymous website visitors are the warmest cold leads available. They already know who you are. They chose to visit. They browsed specific pages. Without this workflow, they leave and you never know they were there.
RB2B identifies the company behind the anonymous IP visit and, where possible, the individual. n8n triggers when a visit matches the ICP criteria. Clay enriches the decision-maker profile and adds page-level context (which pages they visited, for how long). The email lands in their inbox the same day, referencing their interest directly without being creepy.
Series A and B announcements mean one thing: new budget, new mandates, and pressure to show growth. Companies at this stage are actively evaluating vendors across multiple categories simultaneously. The window lasts 30 to 60 days before their vendor stack locks in.
n8n monitors Crunchbase for funding rounds matching ICP criteria (stage, size, industry). Clay enriches the VP Sales or Head of Growth at the funded company. The outreach is congratulatory, brief, and specific to the round: it acknowledges the milestone and immediately frames the relevance to their next growth phase.
A company leaving a negative review on a competitor product is doing two things: documenting their frustration publicly, and actively evaluating alternatives. That review is a hand-raise. The reviewer is in the market right now, with a specific objection to your competitor already articulated for you.
Outscraper monitors new reviews on target competitor profiles across G2 and Capterra. Clay enriches the reviewer's company to confirm ICP fit. The outreach acknowledges the category pain they described (without referencing the review) and immediately frames your product as the specific solution to the objection they raised.
Bombora tracks when a company's research activity on relevant topics spikes above their 90-day baseline. A surge means someone inside the organization is actively consuming content related to a specific problem category. They are in-market. They may not know your company exists yet, but they are researching the solution you provide.
Weekly Bombora data exports are fed into Clay, filtered for ICP-matching companies showing surges on relevant topic clusters. Clay enriches the primary decision-maker. The outreach arrives while their research is active, framing your product as the conclusion they are working toward.
Opportunities that went quiet 90 days ago rarely close on their own. Most companies leave this pipeline to decay. The objection that stalled the deal has often resolved itself, or the contact has moved on and a new champion has appeared. A structured re-engagement recovers 10 to 20 percent of deals that look dead.
n8n scans the CRM weekly for deals that have had no activity in 90 or more days. Clay re-enriches the contact to confirm they are still at the company and still in the relevant role. If confirmed, the re-engagement email references the original conversation and the time that has passed, and addresses the most common objection that stalls deals at this stage.
Every engagement starts with a PQS research phase where we identify the behavioral signal that best reveals buying intent in your specific market. Book a strategy call to start that conversation.
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